Tips to build a website

With the recent release of the newsletter subscription module in partnership with MailJet , we thought an update on email campaigns would be a good idea. Indeed, it’s easy to fall in for the rumors about newsletters : some say that they don’t work, that people do not read the messages, that they’re too overwhelmed with spam for companies to have successful campaigns ... This is wrong, of course ! You just need to know how to build your campaigns so that they are successful! 41% of new subscribers open or click email campaigns, it’s up to your to keep them coming for more!

Here are some key points to keep in mind when you build your campaigns:

Pay attention to your subject line!

The title or subject of the email will be the first thing seen by the client or potential client. Pay a lot of attention to them! This is an email after all and often, people are overwhelmed with irrelevant messages so be careful to avoid titles like "40% off! ". This type of title can easily be confused with spam email and offers no indication of what your business is. Don’t forget to include a call-to-action, an invitation or your company name in the title. When people responded to the question "Why do you open a marketing email ", 64% said they have opened the email because it came from a company they like or trust and 47 % opened the email because of its title, while only 26% have read the content due to a tempting offer. This 47% is far from negligible. Write a relevant, complete and truthful title, do not aim sensationalism. Be careful to keep your title below 30 characters! 22% of people spend less than 10 minutes per week reviewing their marketing emails, make sure yours does not go unnoticed.

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You can now take subscription to a newsletter via this easy to implement and practical module. The module works in partnership with the MailJet.com website, where you can manage, create and send newsletters. You need to create a MailJet account before using this module. Note that MailJet offers several plans, including a free option that allows you to send up to 6000 emails per month! It’s a friendly and easy to use website that provides free technical support and a convenient newsletter editor!

First, you need to add the subscription to the newsletter module to your site module. Then, you will need to link your MailJet account to your site by following three easy steps . After that, you’ll be able to choose a list of existing contacts or create a new one. Each time a user signs up for your newsletter via your website, his or her contact information will be added to your contact list in your MailJet account. Then, simply create your campaigns in your MailJet account and select the appropriate mailing list.

The email campaigns are a great way to reach more people. By creating a newsletter for your business or your website, you keep in touch with your visitors, while engaging them further toward your goals. Give them the most recents updates from your activity, Share a promotionnal code with them and make sure it’s available only by receiving your newsletters, share your blog posts or highlight your expert position. Since the user is registered to...Read post

Generation Inc. published an article written by their author Benoit Descary which reminds us about the importance of having a blog. We publish it here to help you grasp the information :

There is no doubt that your business could benefit from a well-planned social media presence. While Facebook, Twitter and Linkedin are popular platforms, the blog is the cornerstone of an online involvement, as it is in this space that you can develop your branding, talk about your products and services and demonstrate your expertise. In short, the blog allows you to tell your own story, at your own pace, in your own space.

According to a Hubspot study , 81% of companies that have a blog consider this space is critical, important and useful to their business. In a previous post we already outlined the main reasons why your small business should have a blog. But here, we’ll push the analysis a bit further. [...]

One strategy that I recommend is to tie an online presence on social media to a blog. Let me explain: the blog should be at the heart of your social strategy. It’s your home, your property. The content you create there may be distributed on different social networks you use.

Content creation on your blog will make your website shine and potentially improve your influence on the web. Don’t reinvent the wheel, though. Use the content you create on social media, but be careful to use it to bring these potential customers to your website. It’s there that you can take any action to convert visitors into customers.

SOME IDEAS TO DEVELOP YOUR BLOG:
• Give a human feel to your bl...Read post